Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Frost and Flame Performaning Art and Stage Design

Frost and Flame

The color palette transitions from cool to warm tones, representing the tragic impacts of global warming. However, the re-freezing of the text credit at the conclusion of the performance provides a glimmer of hope, symbolizing the potential power of humanity's collective efforts. This unique fusion of traditional ink with environmental awareness elevates classical ink painting into the sphere of contemporary art, highlighting its vitality while integrating with the body language of modern dance in the digital era.

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Alignment to Air 3D Animation

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

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Nova Pilot Automotive HMI Design

Nova Pilot

Nova Pilot HMI revolutionizes vehicle interaction, blending aesthetic allure with functional sophistication in steering wheel and dashboard displays. Launched in Milan, Italy, the project combines intuitive controls with personalized settings, emphasizing safety and user experience. Through advanced technology and creative design, it enhances the driving experience with a unique identity, offering quick access to essential features and ambient visuals for an enjoyable journey. A testament to innovative automotive design.

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Mayday 5525 Live Tour Concert

Mayday 5525 Live Tour

Mayday's 5525 tour celebrates their 25th anniversary with a transformative journey through time and music. Known for evoking personal memories, their concerts explore themes like identity, environment, and humanity. The stage features a 12 meter diameter and five 5 meter 3 dimensional LED spheres, symbolizing the band's spirit and fan connection. This immersive setup merges music and visuals, enhancing emotional impact and artist interaction. This concert isn't just a show; it's a narrative in sound and light, inviting reflection on memories and universal themes.

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VFit+ Well-being App

VFit+

VFit+ is a well-being mobile application that connects smart devices. The application tracks daily activity, body composition, heart rate, sleep quality and water consumption. Data received from connected smart bands and smartwatches is displayed according to user preferences. Users can set goals, join challenges and share activity with others. Supportive push notifications and an inactivity warning encourage regular movement. A card based interface with distinct colors and icons separates each type of information. A diary of activities is created for each user.

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MG iSmart Infotainment System HMI

MG iSmart

MG iSmart is an infotainment system interface designed for cars of the MG brand. The interface supports a new market rollout with a custom solution built around connectivity, digital touchpoints and smart assistants. Research and ideation sessions with the brand team and with customers in the target markets guided the user flows. Three interaction concepts were prototyped, and six visual directions were tested before one final direction was selected and developed in detail. Vehicles equipped with MG iSmart are on the road in India and Thailand.

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