Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

B'IN LIVE CO., LTD.
Concert
Sunday, 5 July 2026

David Tao Soul Power II

In 2003, David Tao's Soul Power concert was hailed as legendary. Eleven years later, Soul Power II was conceived to recapture the essence of live music and the artist's soul. More than a remake or upgrade, Soul Power II is driven by a profound understanding of the artist's unique spirit, aiming to craft a heartfelt experience for modern concert goers. Inspired by the Tower of Babel, the stage features an 8 meter turntable with eight columns, using love to connect people globally. The flexible segments and dynamic stage design create an immersive, powerful musical journey.

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B'IN LIVE CO., LTD.
Concert
Saturday, 4 July 2026

Accusefive 2024 SUPER LIVE TOUR

Accusefive opened their Super Live Tour with a spectacular show under the night sky. As New World played, a stunning 30 second firework display lit up the stage, leading to a breathtaking 90 second firework finale. The seven story high main stage featured a 3D spiral structure, layered with sound, lights, lasers, and visuals, immersing fans in Accusefive's universe. Taking two months, they recreated Quan Qing’s grandpa’s fishing boat, Shun De Hao, steered by the band's mascot Accuse Pig, circled the whole stadium to engage with fans up close.

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Carlos Cabrera
Advertising Campaign
Friday, 3 July 2026

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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27 Design
TVC Animation
Thursday, 2 July 2026

2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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4Paradigm UED
Smart Workshop Operation Platform
Wednesday, 1 July 2026

Epichust

Epichust is a smart workshop operation platform for industrial production lines. The interface presents the production process in four views: planning, logistics, order traceability and equipment. Each view has its own focus, and switching between views is smooth. Individual production lines are shown through three-dimensional models, so complex indicators become easier to read. Real-time monitoring makes the production status visible and helps users find problems and make quick decisions. The screen layout is prepared at 1920 by 1080 pixels.

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Zhengzhou Nissan Automobile.Co.,Ltd.
Hmi Design
Tuesday, 30 June 2026

Zna Z9

Zna Z9 is a human machine interface system for the digital cockpit of an off-road pickup truck. The interface uses seamless 3D scene transitions in place of complex tree menus. The 12.8 inch high definition display adapts to changes in time, weather and the surrounding environment. Multimodal interaction is supported, including touch, gesture control, a voice assistant and biometric recognition, which reduces cognitive load. A semitransparent frosted glass texture and angled geometric shapes give the interface a rugged identity.

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