Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Responsive Spaces
Tradeshow Highlight
Saturday, 25 July 2026

Steel City

The Steel City is a stylized model depicting the steelworks of the future. It consists of semi-transparent acrylic models placed on a led-wall, which serves as a screen for demonstrating various use-cases by literally making the Steel City glow: when selecting one of the scenarios at the terminals, users trigger animations which visualize the processes and work-flows of the steel plant in a firework of light and color projected through the acrylic models on top. The whole experience is extended by a professional layer of information, accessed at the terminals via a unique haptic interface.

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Responsive Spaces
Interactive Exhibit
Friday, 24 July 2026

Pitch

Yogi Berra was a baseball icon. The museum dedicated to his greatness in Little Falls, NY, was looking for a modern and fun sparkling way to deliver his spirit to young and old. Responsive Spaces provided an easy to engage with, interactive exhibit which presents the physics of baseball to all visitors. The goal was to be convenient enough for indoor use while at the same time deliver some ball whirling action. By combining stylized illustrations with high-tech sensor magic Responsive Spaces created an installation, which meets all prerequisites and most importantly, is lots of fun to play!

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Willy Lai
Redesign
Thursday, 23 July 2026

Macys Website

Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.

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Rafael de Araujo
Opening Title
Wednesday, 22 July 2026

Pop Up Magazine

The project was a journey to explore the Escape issues (theme for 2019) abstractly and fluidly, showing the changes, new things and consequences from that. All the visuals are clean and comfortable to watch, contrasting with the uncomfortable reality from the act of escape. The design is constantly changing and the morphing shapes in the animation represent the act of readaptation, caused by some sort of situation. Escape has different meanings, interpretations and the point of view varies from playful to serious.

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Artmask group
Presentation
Tuesday, 21 July 2026

Poznan Marathon Medal

Poznan Marathon Medal is a promotional animation created to present the medal of the twentieth PKO Poznan Marathon. The animation shows small elements joining together to form the medal, and each element symbolizes one year of the marathon history. The medal lanyard is printed with historical photographs from all editions of the event, arranged in chronological order. The medal measures 80 by 80 by 7 millimetres and is cast in steel and silver. The animation was produced in 4K resolution to encourage registration for the anniversary race.

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Puzzle Lai Meng Tak
TV Commercial
Monday, 20 July 2026

Macau Light Festival 2019 TVC

Macau Light Festival 2019 TVC is a television commercial created to promote the Macao Light Festival. The film follows Mak Mak, the Macao tourism mascot, as local and visiting spectators explore four lighting routes and the changing cityscape of Macao. The commercial combines live action shooting, visual effects, motion graphics and three-dimensional animation. Local features are shown as installation art. The festival is presented as a giant birthday cake, marking the twentieth anniversary of the Macao Special Administrative Region.

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