Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Moose Piss

Moose Piss is a promotional animation created as the main part of a beer launch campaign. The animation is 40 seconds long, runs at 12 frames per second and is produced in 4K resolution. Manual drawing was combined with illustration and digital painting, and graphic software was used for composition and sound editing. An irreverent and humorous style was selected to match the character of the beer brand. Natural elements were restyled to build a surreal world. The animation is intended for online video and social media platforms.

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M Genius

M Genius is a mobile and desktop application that visualizes mathematical functions for young students. The interface has four areas: Point, Curve, Weave and Result. Users select an equation from the categories or enter an equation directly. The shape of the curve changes when the parameters X, Y, N and Z are adjusted, and the result is shown on the screen. The parametric shapes can also be produced with a 3D printer in ABS material. M Genius turns abstract symbols into visible forms to make the study of mathematics clearer and more engaging.

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Contact Centre

Call Center is a communication platform designed for a bank contact center. The platform supports agents during customer calls and chat requests. Customer needs are analyzed before, during and after each call, so many problems are solved at the source without a new call. Self service channels such as mobile applications, ATMs and voice response systems are included. Agents are guided by dashboards and analytics that direct each customer to the right station. A pause screen shows motivation messages between calls. The platform is responsive and available in English and Turkish.

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VFit+

VFit+ is a well-being mobile application that connects smart devices. The application tracks daily activity, body composition, heart rate, sleep quality and water consumption. Data received from connected smart bands and smartwatches is displayed according to user preferences. Users can set goals, join challenges and share activity with others. Supportive push notifications and an inactivity warning encourage regular movement. A card based interface with distinct colors and icons separates each type of information. A diary of activities is created for each user.

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MG iSmart

MG iSmart is an infotainment system interface designed for cars of the MG brand. The interface supports a new market rollout with a custom solution built around connectivity, digital touchpoints and smart assistants. Research and ideation sessions with the brand team and with customers in the target markets guided the user flows. Three interaction concepts were prototyped, and six visual directions were tested before one final direction was selected and developed in detail. Vehicles equipped with MG iSmart are on the road in India and Thailand.

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Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

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