Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

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Nunn Bush

The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.

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The 31st Golden Melody Awards Trailer

The Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.

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Xiling

Xiling is a digital human production and operation platform that connects enterprises with consumers. Users create realistic digital humans from photos, keywords and parameter adjustments. Live streaming is supported in two ways, driven by artificial intelligence or driven by a person, where a single camera captures movement and facial expressions. Videos are produced by entering digital human commands into a non-linear editor. Experience standards are defined for people, activities and scenes, so digital human content is made at low cost and in a short time.

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Safety Production

Baidu Safety Production is an interface for oil and gas pipeline inspection. Artificial intelligence is combined with intelligent devices, industrial big data, edge computing, digital twin technology, the Internet of Things, GIS mapping and 5G. Unmanned or minimally manned inspection becomes possible in high-risk areas. Functions include identification of safety risks, automatic reporting of abnormal events and three-dimensional remote monitoring. Robots and inspection plans are managed on computers, and information is also shown on mobile devices and large screens.

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Spectator Assistant

Spectator Assistant is a video application designed for watching sporting events. The application identifies and analyzes information such as player positions, personal details, highlight moments and technical terms, then presents the results visually to reduce confusion. An animated digital human supports the viewing experience. Color vision assistance improves color recognition for color blind users, and intelligent subtitles support hearing impaired audiences. Selected players or actions can be used to edit short video clips quickly.

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