Four & Forty Four by Daeki Shim

Daeki Shim Illustrates The Four & Forty Four Book, Poster, Light

Daeki Shim , the project leader of the awarded design Award Winning Four & Forty Four Book, Poster, Light spells out, People say that boarding gates four, thirteen, and forty-four do not exist at Incheon International Airport, the busiest gateway to Seoul, which may seem like a rumor, but is true. That the airport authorities refrained from using these four numbers is related to taboos in the East and West. For East Asians, the pronunciation of number four is the same as the word for death, hence the obvious superstition. Similarly, people from the West see thirteen as an ominous number. Such a superstition applies to national infrastructure. Therefore, this work is a kind of laughing off, and sarcasm. .

Four & Forty Four by Daeki Shim Images:

VIA: http://competition.adesignaward.com/design.php?ID=48209

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