Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Poznan Marathon Medal

The idea of the medal animation was the 20th anniversary of the Poznań Marathon. The small elements and particles that make up the medal symbolize each year of the marathon and each runner. The medal's lanyard is printed with historical photos from all Poznan marathon editions arranged in chronological order and has a quote "I left footprint in Poznan". The reverse of the medal is dedicated to Maciej Frankiewicz, the president of the City of Poznan, who is the creator and patron of the Poznan Marathon.

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Macau Light Festival 2019 TVC

Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.

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Macau Light Festival 2018 TVC

Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.

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Moulin Rouge

This project is designed for people who want to decorate their own cell phone with Moulin Rouge theme although they never visited in Moulin Rouge in Paris. The main purpose is to offer an improved digital experience and all of the design factors are to visualize the mood of Moulin Rouge. Consumers can customize design preset and icons on their favorites with a simple tap on the screen.

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Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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